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Month: November 2019

6 Best Ways To Get Better Click-Through Rates With E-mails

E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates. There are quite a few maladaptive practices that companies indulge in that can affect these rates adversely. Nonetheless, this metric is a very important indicator of the company’s overall performance. 1. A Captivating Subject Line An engaging subject line is […]

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