Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects.
1. Lead Scoring
This technique is not so popular with marketers because it requires a lot of bookkeeping. The results will be worthwhile, though, once you get the hang of it. This technique requires you to score prospects based on their prospects. The results will then guide the team on how to prioritize future prospects for lead nurturing.
2. Calendar Based Automation
Date-based automation helps you keep track of your prospects all year round. This is a great technique to get you to develop a personalized relationship with your client or customer. Date automation can be done to remember a subscriber’s birthday. You can also connect with the customers on special occasions such as New Year’s Eve, Christmas, Easter and other events.
3. Content Automation
In this section, a savvy business will realize that sending out relevant and useful content to the audience is important for converting prospects to customers. It is a great way to engage with the audience by informing rather than selling. There are many companies that use social media platforms such as Facebook, Instagram, and Twitter to distribute “sponsored content” to boost click rates and rankings. With this kind of marketing automation, the social media itself will send “targeted content” to the relevant audience based on their search history.
4. Automated Drip Campaigns
A series of engaging, personalized and timely emails to the audience can be effective. This strategy can bring new clients to the business. The drip campaigns can most definitely be done to educate new customers, keep a check on the new leads and greet new customers. The important thing to take care of is that the content of your subject lines should be catchy and engaging. Your e-mails should not be pesky advertisement mail as they are likely to end up in the spamming folder. If your e-mail system supports automated triggered sending, then utilize the option of converting prospects to customers.
5. Test Your Evaluation Techniques
After you have successfully applied the systems of lead scoring, lead nurturing, e-mail marketing and content and calendar automation, do an extensive research. Mix and match your strategies or divide them into segments to see which strategy works best. This trial and error method will help you keep a check on how frequently you should be using a particular strategy.
In this day and age, effective marketing automation techniques are a must-have for proper managing of data analytics. It helps you reevaluate and reassess your marketing campaigns. These marketing techniques will give a much clearer picture on how to prioritize and evaluate some techniques over the other. Additionally, it also helps you to improve your selected chosen categories.