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E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates. There are quite a few maladaptive practices that companies indulge in that can affect these rates adversely. Nonetheless, this metric is a very important indicator of the company’s overall performance. 1. A Captivating Subject Line An engaging subject line is
Business, Digital Marketing, Sales
In the field of business, who wouldn’t want to convert the potential prospects into customers? It is a great question to ask yourself as in the journey of asking that question, you would be serving the clients more efficiently. There are many conversion tunnels that you should look for before turning your leads into sales. Here are eight tips to convert your business leads into sales. 1. Offer Incentives for a Positive Feedback Loop Everybody
Business, Sales
The first question that must have popped up in your head would have been this: what is a sales pipeline? Well, a sales pipeline is a design which evaluates your sales processes step by step. If you have a distinct view of the whole process, then that gives you a great opportunity to define and optimize each process of the sales every step of the way. As with any other department of your field (marketing,
Business, Sales
Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects. 1. Lead Scoring This technique is not so popular with marketers because it requires a lot of bookkeeping. The results
Business, Digital Marketing
Lead nurturing is the deliberate step of engaging target audience at each stage of the buyer’s journey. You want to create more prospects at every stage of the buyer’s journey. You want the goal of converting prospects to sales by lead generation efforts. There are many ways of nurturing leads through targeted content, timely follow-ups and personalization. Having an effective lead nurturing strategy can have a major impact on the marketing strategy. The goal is
Business, Sales
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