Everyone says you have to do digital marketing when in business, but what does that actually mean? So here is my take on it and how I help!
The first step is to know who you are talking to, who buys from you and most importantly, who you want to sell to. This means we can paint a picture of your ideal customers, we can get to know them, find out what makes them tick and where they play – none of this corporate jargon for creating customer avatars and profiling – just painting a simple picture of who you want to do business with
Then, we turn your features into benefits, to talk to these people in terms they understand to show them the problems you fix and how you can make their work (and home) life better
Next, we create content – blogs, graphics, videos anything that helps us get the message out there to the right people, telling them HOW you’ve helped people, WHY you help people and we SHOW them they need to work with you. Building a relationship from day one.
Digital Marketing Using My "CENT"
Over the years, I’ve learnt a thing or two about Digital Marketing and building a business – you have to keep a lot of plates spinning… but where do you start?
CENT is how I do it – Content, Engagement, Nurture and Transact
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