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Target Market

How to Define Your Target Market

As a business we all want more customers. The mistake we make is casting our net too wide and saying we will work with everyone and anyone; it’s a nice idea but it’s not one that will allow you win consistent sales or even know what’s working and what’s not working. Narrowing down your ideal customer or your target market, is vital to having sustainable business success, it’s a scary thing because you will feel […]

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